We put together a list of the most frequently asked SEO questions and answered them in this SEO guide. You are also free to ask from your SEO consultant.
What is SEO?
Search engine optimization (SEO) is the process of optimizing your web pages to be found by search engines such as Google, Bing, Yahoo and other search engines so they can index your website content.
Why do I need SEO?
Search engine optimization is an essential part of any digital marketing strategy. Search engines are used by consumers everywhere. When someone is searching for what you sell or offer, you want to be there so that person can find you. For example, if a consumer is searching for a pair of tennis shoes, you want to be there so that consumer can find your shoe store. Not only can that consumer purchase from you, but the consumer might also recommend your store to others.
What does an SEO company do?
An SEO company helps businesses improve the way their websites appear on search engine results pages (SERPs). The goal is to increase visibility and traffic from organic searches, which are searches that users make without clicking on ads or sponsored links. The most important thing a business can do with an SEO company is improve its ranking on SERPs.
SEO is a complex topic with lots of moving parts and variables. It’s not always easy to keep track of what’s working, what’s not, and why.
However, there are some common mistakes that you can avoid if you know what they are.
As an SEO professional at a boutique agency, I hear the same questions over and over again. I’ll answer them here just in case they help others learn from my experience.
How does SEO work?
There are two types of SEO strategies: On-page and Off-page. On-page SEO involves optimizing parts of your website that are within your control, while off-site refers to links from external sites and other content on the web.
What’s the difference between organic and inorganic results?
Organic search results are unpaid results that most closely match the user’s search query based on relevance. Inorganic search results are usually paid advertisements that appear at the top of a SERP.
What is Domain Authority?
Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank on search engines. DA scores range from 0 to 100 with higher scores corresponding to a greater ability to rank. DA can be improved by increasing the quantity and quality of inbound links to a site, as well as reducing “spammy” on-site behaviors such as duplicate content.
The search engine optimization (SEO) world has undergone a major evolution in the last few years—the biggest since Google launched in 1998. This change has brought a whole new meaning to SEO and how we define it.
Today, SEO is all about understanding search intent and providing useful information to users and search engines alike. If you want to rank highly, you need to provide the best possible content on your site, serve it up with a positive user experience, and do everything you can to earn high-quality backlinks and social shares.
Think of it like this: Content marketers have been talking about keywords for years. We’ve understood for a long time that “keywords” are the words people type into Google when they’re looking for something. But we weren’t always sure what to do with those keywords once we discovered them. We would use them in our blog post headlines and URLs, and perhaps even sprinkle them throughout the body copy. But that was about it. All we knew was that we wanted to target certain keywords because they were popular and would drive traffic to our websites.
When SEO is done right, it can be a powerful tool that helps your brand grow and reach new customers. But there’s also a lot of misinformation out there about this area of digital marketing. The reality is that you don’t need to be an expert to understand the basics and improve your ecommerce site’s visibility in search engine results pages (SERPs). Find out your DA before you get link from any authority sites.